Symphony EYC Merchandising and Category Management Solution
Symphony EYC’s Merchandising and Category Management suite gives customers the ability to take a strategic view of their macro space allocation, automate planogram production as well as deliver sustained on-shelf compliance.
These solutions enable consistent, accurate execution of category plans and new product introductions at any required level of granularity. All of its components can be adapted to fit specific retailer or manufacturer needs.
With Symphony EYC’s Merchandising and Category Management approach, collaboration between retailers and manufacturers can be implemented throughout the category management process. The solutions ensure that merchandising strategies can be effectively implemented and retail operations optimised.
Symphony EYC’s Merchandising and Category Management suite provides all the tools and resources necessary to improve performance and get ahead in an increasingly competitive market. Tools include;
Drill to a more granular level with Symphony EYC’s Category Insights and uncover the influence of assortment, price and promotions on your category’s performance.
With Category Insights you can drill down through the levels of segmentation to SKU level and reveal areas of over and underperformance for the time periods you choose. By interrogating data at this level of granularity, you uncover the effect of price and promotions across retailers and their contribution to category performance. Build a complete understanding of your category and strengthen your assortment planning.
Optimise product range and assortment: Symphony EYC’s Assortment Management is the ideal starting point for a Category Management approach. Gain an overview of the category and accomplish important strategy planning tasks: benchmark the market, retailer and category; identify opportunity gaps at the category, brand or any level of product segmentation; pinpoint the areas to improve; adjust the assortment, pricing and re-balance distribution.
To manage categories by exception, simply look across your categories, retailers and store types to see where the opportunities and distribution gaps exist.
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Macro Space Planning & Evaluation
Symphony EYC’s Macro Space Planning enables you to develop store plans, analyse store layouts and plan the use of space at the macro level. The solution produces floor plans that accurately represent both physical and performance characteristics while allowing retailers to analyse product and category performance within the aisles and departments of specific stores. The result is a more effective merchandising strategy, increased sales, and improved customer satisfaction.
Building the Planogram Template
Used by thousands of space planners worldwide, Symphony EYC’s Space Planning solution enables you to manually create and analyse planograms. The solution allows you to build virtual planograms that accurately represent retail space and optimise plans through a “what-if” process. Space Planning also offers comprehensive, customisable reporting capabilities you can use to quickly and easily translate complex business data into user-friendly reports that can be tailored by audience. The Space Planning solution meets the requirements of category managers in corporate headquarters, sales professionals out in the field and staff that only need to capture shelf data, create, modify and execute planograms in the store.
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Automating Planogram Production
Symphony EYC’s Space Automation dramatically improves the retail space planning process by automating and reducing the time required to generate planograms. Space Automation scales from desktop to enterprise supporting current and future requirements as well as delivering a rapid ROI.
With Space Automation you automate the production of large volumes of planograms based on your category-specific business and merchandising rules. You can also easily manage new product introductions and delists, as well as manage exceptions without interrupting production.
Developed locally by Metiri Mensus, Symphony EYC’s Planogram Management is an effective planogram maintenance and administration tool. Planogram Management manages large numbers of planograms developed and produced with SEYC Space Planning, across a variety of categories and channels and it is essential that you have control of your total planogram universe.
Planogram Management provides a variety of quick and effective cross planogram, store analysis and exception reporting tools, meaning better decisions are made faster.
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Symphony EYC’s Planogram Publishing is an easy-to-use web-based system that lets you quickly distribute planograms to their point of use. The solution allows for mass distribution of merchandising strategies through planograms, and outputs can be tailored by both planogram and user audience. The results are faster implementation and increased store compliance, as well as improved speed to market. Symphony EYC’s Planogram Publishing is available in both desktop and enterprise versions.
Executing the Plan at the Shelf
With Symphony EYC’s Mobile Shelf Management, you accelerate planogram implementation, improve compliance and take control of in-store shelf management. Available as an app on smart phones and tablets, the cloud-based service enables manufacturer field and retailer store operatives to access and capture information whenever and wherever required, and receive instant compliance reports.
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