What We Do
Category Management is about balancing:
Category Management is an interactive business process, which works through the co-operation of manufacturers and their trading partners in the creation and management of customer-focused category plans. Rather than merely compete for shelf space, Category Management requires that manufacturers and retailers work together to make the entire category as profitable as possible. The introduction of automated space management has been one of the retail industry's most important milestones and now this discipline is being embraced by other industries as the cost of space increases. Aldata's Apollo Space Management Suite forms the critical implementation point for countless retailers' and suppliers' merchandising strategies. Metiri Mensus is the Australasian distributor for Aldata's Apollo Space Optimisation Suite - the worldwide standard for automated tools that provide a reliable and fast means of:
The market trend is no longer to manage brands in isolation, but to support policies and practices that will add value to the total category output. Best practice in the field involves constant market research and objective performance analysis of all the lines making up a retail category. This transforms into shelf management, pricing policy, promotions, product range and in-depth understanding of consumer behaviour. The rewards from this process can lead to increased category and market share, consumer retention, satisfaction and loyalty. Merchandising is an integral part of the retail and manufacturer business process. The shelf is the only place in the whole supply chain where the needs of the manufacturer, retailer and consumer come together. It is the selection and positioning of the optimum product range for a store to meet consumer demand, achieve retailer and manufacturer objectives and enabling the consumer to easily find the required products. Effective merchandising means selecting the optimum range for the store's demographic profile, displaying it in a visually appealing manner and ensuring the correct space is allocated to minimise out of stocks whilst fulfilling demand. In short, merchandising is all about balance. Balancing supply with demand, visual display with space management and assortment range with depth. As the Australian and New Zealand Distributor for Aldata Solutions, we have addressed this complex process by integrating many different elements focused around the Apollo Space Management software. Computer generated planograms allow the store, shelves & items to be represented electronically allowing retailers and manufacturers to achieve this balance prior to making changes at store. There are many reasons why an organisation needs to use space management tools. Below are some of the main advantages you will realise by implementing a Space Management tool:
Visual Merchandising is the art of creating a strong and effective visual presentation of merchandise, to inspire passers-by to venture inside the store, create interest and to ultimately guide them to purchase. Visual Merchandising aims to create a retail environment that is easy to navigate with clear sight lines and a logical flow of merchandise. The importance of maintaining the visual standards of a retail outlet are well documented highlighting an increase in sales, if visual merchandising standards are maintained. Visual Merchandising standards create a unified corporate vision that can be communicated to stores from Head Office via merchandising directives/planograms and create brand consistency across all stores. Planograms can illustrate the placement of all relevant shop materials, signage and merchandise in the most attractive way, providing an easy to shop scenario. Creating the planograms electronically in specialised Visual Merchandising software, Mockshop, allows for planograms to be distributed regularly, to highlight key seasonal trends, advertising and fixture placement. To see more about automating your Visual Merchandising process and what Mockshop can you for you click here |